The song later rose to number seven, making "SAD!" XXXTentacion's first top ten entry in the US. In the United States, "SAD!" debuted at number 17 on the Billboard Hot 100 in the week beginning March 12, 2018, becoming XXXTentacion's highest debuting and highest charting song in the country, gaining 66 million streams in 12 days. Six days after the playlist removal, the song's streams dropped 17 percent per day in the United States on average.
On May 10, 2018, Billboard reported that the song was removed from Spotify playlists after their newly enacted hate content and hateful conduct policy came into effect. HotNewHipHop compared "SAD!" to the singles on X's debut album, 17 due to its emo hip hop aesthetic, saying "Once again, the young Floridian is veering into emo territory - with a lo-fi synth string loop and crisp percussion, the melodic ballad showcases X's ear for melody." XXL noted how the "upbeat instrumental" varied from the lyrics that shown X "struggling with depression and suicide over an ex-lover." Rap-Up also pointed out the "emo-melodies" that surround the track and spoke on the theme of suicidal thoughts over an ill-fated romance. On March 1, 2018, X announced he was releasing two songs from his upcoming album ?, saying on Instagram "Dropping two songs from my album tonight at 12:00 am est, play them more times than you can count." "SAD!" was released on March 2, 2018, on Spotify, Deezer, iTunes/Apple Music and Tidal alongside "Changes". X went on to preview the song one more time in a YouTube video before its official release a few days later. The intro to the video was a preview for "SAD!" and X further previewed the song a month later in a video on February 4, 2018, using it for his intro, after speculation the song was titled "SAD n Low" following a mass amount of snippets uploaded to YouTube.
On January 11, 2018, X uploaded a gaming video to his YouTube channel showing him playing the popular video game, PlayerUnknown's Battlegrounds. X began working with the producer for "SAD!", John Cunningham, in January 2018 after a preview of an acoustic song was uploaded to X's Instagram page showing Cunningham playing the guitar whilst X sung.
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